Eveready Diversifies into Mosquito Protection
Eveready Diversifies into Mosquito Protection with India’s First Portable Liquid Vaporiser Introduced with an integrated campaign ‘Unplug and Use Anywhere’, the company takes mosquito protection beyond the plug point Posted by Niilesh waghela Mumbai: Eveready Industries India Ltd., India’s No. 1 battery brand, has announced its entry into the mosquito protection category with the launch of Eveready ULTIMA Liquid Vaporiser, India’s first portable liquid vaporiser. The launch marks another step in Eveready’s strategy of diversifying into relevant consumer categories by leveraging its established expertise in portable power to address evolving everyday needs. The Indian household insecticide market is currently valued at more than ₹5,000 crore, with liquid vaporisers accounting for approximately ₹2,800 crore and showing healthy growth. However, conventional liquid vaporisers are designed to remain connected to fixed plug points, while mosquitoes can move across different areas of the...