India Post & coverSure joins hands for new initiative
Chitthi Aayi Hai: CoverSure & India Post Revive Inland Letters to Boost Insurance Awareness Posted by Niilesh waghela MUMBAI : Insurtech platform CoverSure has partnered with India Post to launch #ChitthiAayiHai, a nationwide campaign using inland letters to improve insurance awareness and claim preparedness. In phase 1, 10,000 barcode-enabled inland letters will reach families across *15 cities*, helping policyholders share key details like policy numbers, nominee info, coverage, TPA contacts, and cashless hospital lists with their families. The letters introduce trackable, secure communication while retaining the simplicity of traditional letter writing. The initiative revives a trusted, emotional channel to tackle a critical gap: despite rising insurance adoption, 60% of dependents don’t know they’re covered, and Rs. 8,973.89 cr in unclaimed benefits were pending as of 28 Feb 2026. CoverSure found that many families still preserve 30-50-year-old inland letters, ...