bigbasket partners with culinary maestro Sanjeev Kapoor
B igbasket partners with culinary maestro Sanjeev Kapoor to launch Precia, a frozen foods brand Posted by NILESH WAGHELA Mumbai: bigbasket, a TATA Enterprise, has announced the launch of a new brand of culinary delights called Precia. The revolutionary frozen foods brand is an outcome of bigbasket’s collaboration with Padma Shree Awardee Sanjeev Kapoor. Every recipe under Precia has been tried, tested, and curated by Chef Sanjeev Kapoor himself using the latest technology called individual quick freezing (IQF) to preserve its authentic flavour. According to statistics, India’s frozen food sector is projected to reach $4.5 billion in the next 5 years, at a CAGR of 16%. This growth can be attributed to urbanization, busy lifestyles, increased disposable income, and the demand for quick, hassle-free solutions. Recognizing this trend, bigbasket and the culinary maestro have joined hands to provide consumers with healthy, tasty, chemical-free, and convenient food solutions through Prec...