Heritage Horology Lands in Fort: Jaipur Watch Company's 3rd Mumbai Store

Posted by Niilesh waghela 
Mumbai : Jaipur Watch Company has expanded its Mumbai presence with a third boutique opening in the city’s iconic Fort district, strengthening its footprint across India’s luxury watch market.
The new store at Unit No. 11, Sir Vithaldas Chambers, 16 Mumbai Samachar Marg, Fort, offers collectors an immersive look into the brand’s heritage-driven timepieces. Known for weaving history into horology, Jaipur Watch Company incorporates historic coins, vintage stamps, and miniature paintings into its designs.
Founder Gaurav Mehta said, “Mumbai has always appreciated heritage, craftsmanship, and design. Opening in Fort is meaningful — it lets us bring our philosophy of preserving history through watchmaking to one of India’s most culturally significant neighbourhoods. Every timepiece here tells a story.”
Visitors can explore signature collections including Coin Watches, Stamp Watches, Pichwai-inspired pieces, the Royal Baagh Collection famously worn by Prime Minister Narendra Modi, plus limited-edition and bespoke creations.
The boutique design itself draws from Fort’s old-world charm, featuring warm teakwood interiors, vintage map motifs, and display cases that double as storytelling panels. Each watch is presented alongside notes on its historical inspiration, giving buyers context beyond the dial.
With growing interest in personalized luxury, the Fort store will also house a dedicated consultation zone for bespoke commissions. Clients can collaborate with the brand’s designers to integrate family heirlooms, rare coins, or custom art into one-of-a-kind timepieces — extending the brand’s “wearable history” ethos.
Set amid Fort’s colonial architecture and legacy institutions, the boutique reflects the brand’s mix of timeless tradition and contemporary luxury.
This marks Jaipur Watch Company’s latest addition to its retail network spanning Mumbai, Delhi, Bengaluru, Ahmedabad, Surat, and Indore, as demand for homegrown luxury continues to rise. The brand remains focused on expanding across key metro and premium markets while taking Indian craftsmanship global

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