Sachin Tendulkar Launches Sportswear Brand ‘TEN x YOU’
Sachin Tendulkar Launches Insight-Led Sportswear Brand ‘TEN x YOU’ to Inspire India to Play More posted by NIILESH WAGHELA Mumbai: Cricket legend Sachin Tendulkar has officially launched his new sports and athleisure brand, TEN x YOU , built on his 24 years of on-ground experience and deep understanding of athlete needs. Co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora under SRT10 Athleisure Pvt. Ltd., TEN x YOU aims to empower players at every level — from street cricket enthusiasts to professionals — through thoughtfully designed, high-performance gear tailored for Indian feet and body types. At the launch event in Mumbai, visitors got an immersive experience of the brand’s journey, exploring its product technology, craftsmanship, and design philosophy. Every detail — from material selection to structure — reflects Tendulkar’s hands-on insights, including an *extra spike feature* to improve grip and stability on Indian pitches. Speaking at the launch, Tendulkar sa...