Stayfree Launches ProComfort Period Panty

Stayfree Launches ProComfort Period Panty Starting at Just Rs 50 for 2

Posted by Niilesh waghela 

Mumbai: Stayfree®, one of India’s leading menstrual hygiene brands, today announced the launch of Stayfree® ProComfort Period Panty, expanding its menstrual hygiene portfolio with a solution designed for modern, on-the-go women.

Designed to complement existing period routines, the new ProComfort Period Panty offers reliable and intuitive protection for heavy-flow days, overnight use, long commutes and travel — combining comfort, snug fit, superior absorption and affordability.

Key Features:

- 360° Leakage Protection:  All-round protection that prevents leaks from every side, regardless of sleeping or movement position. No more worrying about adjusting pads.

- Snug Fit & Unmatched Comfort: Air-Soft Cover and body-hugging elastic fit that feels soft, breathable and non-bulky.

- Inclusive Sizing: Available in 3 sizes — M-L, L-XL, XL-XXL — to comfortably fit diverse body types.

Affordable Access: Starting at just INR 50 for a pack of 2, Stayfree is making period panties accessible to women across India.

Commenting on the launch, Supriya Srinivasa, Marketing Director, Stayfree India, said, _“Consumers are seeking greater comfort, discretion, freedom of movement and superior leakage protection. Period panties are one of the fastest-growing segments, but affordability remains a barrier. With ProComfort Period Panty, we are bringing together 360° protection, snug-fit comfort and accessible pricing to democratize this segment.”_

Dr. Dilip Tripathi, Head for Women’s Health R&D, Kenvue, added, _“Many women were concerned about bulkiness, comfort and reliability during extended wear. We leveraged advanced absorbent technology, optimized materials and a body-conforming snug-fit design to deliver protection without compromise.”_

Backed by extensive consumer research, Stayfree ProComfort reinforces the brand’s commitment to comfortable protection and evolving lifestyle needs.

The new Stayfree Period Panties are now available across supermarkets, kirana stores, e-commerce and quick-commerce platforms.