The Wealth Company MF Pioneers NFO Launch on ONDC Network

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The Wealth Company MF Pioneers NFO Launch on ONDC Network

Posted by Niilesh waghela 

Mumbai: The Wealth Company Mutual Fund has become the first fund house to launch a New Fund Offer (NFO) on the Open Network for Digital Commerce (ONDC) platform. 

The fund house will launch a flexi cap fund NFO on the ONDC network in partnership with Cybrilla Technologies.

This innovative approach aims to increase access to mutual funds in tier-2 and tier-3 cities, promoting financial inclusion and democratizing wealth creation. 

The ONDC framework reduces costs by providing mutual fund schemes from all fund houses on a single platform, connecting various apps and platforms.

Key Highlights:

First Fund House: The Wealth Company MF is the first fund house to launch an NFO on the ONDC network.

Increased Accessibility: The partnership aims to make mutual fund investments more accessible, especially in underserved tier-2 and tier-3 cities.

ONDC Growth: The ONDC network has processed over 2,800 mutual fund transactions worth ₹1.1 crore with more than 15 distributors in August 2025.

Quotes from Industry Leaders:

Madhu Lunawat, Founder, MD & CEO, The Wealth Company MF: "Our integration with the ONDC Network marks a breakthrough moment... We are making mutual fund investments easier and more accessible for investors across India."

Vibhor Jain, Acting CEO and COO at ONDC: "This demonstrates the network’s potential to support more inclusive and accessible financial ecosystems... ONDC is broadening investor engagement and bringing investment opportunities to previously underserved markets."

This development highlights the growing popularity of the ONDC network and its potential to transform the mutual fund distribution landscape.

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