Glenmark and IADVL's Awareness Campaign for Vitiligo Patients in India

Posted By Shubahm Rathod

Mumbai: Glenmark Pharmaceuticals Ltd. and the Indian Association of Dermatologists, Venereologists, and Leprologists (IADVL) have teamed up to launch a poignant initiative in support of vitiligo patients in India.

On World Vitiligo Day, Glenmark unveiled picture postcards and a calendar featuring winning artworks from a nationwide painting competition titled "Empathy in Every Stroke." This competition aimed to raise awareness and foster understanding about vitiligo—a skin disorder affecting pigmentation.

Dermatologists across India submitted over 150 entries creatively depicting the journey of vitiligo patients and advocating for diversity acceptance. A panel of judges, including renowned figures from the art world, selected 22 winning paintings. Twelve of these will grace the IADVL calendar for 2025, while the remaining ten have been transformed into captivating postcards.

Alok Malik, President and Business Head, India Formulations, Glenmark Pharmaceuticals Ltd., expressed pride in supporting this collaboration, emphasizing their commitment to inclusivity and positive impact. Dr. Manjunath Shenoy, President of IADVL, highlighted the campaign's importance in combating stigmatization and social isolation faced by vitiligo patients in India.

Through these initiatives, Glenmark and IADVL aim to challenge misconceptions and promote empathy, acceptance, and respect for individuals affected by vitiligo, ultimately contributing to a more inclusive society.

Dr Manjunath Shenoy, President, IADVL said, "India has the highest prevalence of vitiligo in the world, and patients often face stigmatization and social isolation. We believe in the power of collective efforts to create awareness and acceptance for the same. These postcards & calendars are small but impactful steps towards supporting vitiligo patients and promoting a more inclusive society."