Colorbar Cosmetics on expansion mode
C0lorbar Cosmetics will open100 new stores in the Western region
Colorbar celebrates its stellar Beauty Advisors in Mumbai with Mr. Samir Kumaar Modi, Founder and Managing Director, Colorbar Cosmetics, and the winners of Femina Miss India 2023.
Posted by: NILESH WAGHELA
Mumbai: Colorbar Cosmetics, one of India’s leading cosmetics
brands, is pleased to announce its retail expansion plans for Maharashtra, one
of the most significant markets in the West region of India. With an extensive
presence across 200 cities in India, Colorbar aims to strengthen 100 new stores
in the in the West region, out of which 78 will be in Maharashtra, which is a
testament to its unwavering dedication to broadening its reach across the
country.
The brand is set to expand its reach to 20 more cities in
India in 2023, with Mumbai, Pune, Nashik, Amravati, Nagpur, and Kolhapur
leading 50% of the expansion.
Speaking on the subject, Mr. Samir Kumaar Modi, Founder and
Managing Director, Colorbar Cosmetics said, "Maharashtra has always been
one of the key performing markets for us and we are thrilled to unveil our
plans for retail expansion in the state. Our aim is to establish a stronger
foothold and bolster our position in the beauty industry driven by the
philosophy of ‘Made for Magic’, and to deliver a unique and unforgettable
experience to every individual by infusing color and magic into their lives.
Furthermore, we are deeply committed to empowering individuals across India
through the pioneering initiative – BA Programme. This innovative program embodies
the belief 'Dare to Dream' and offers unique incentives that are designed to
help individuals embark on a ‘magical journey’ that creates pathways to achieve
financial independence”.
Colorbar Cosmetics strives to be a multifaceted force for positive change, with the goal of promoting equality and economic empowerment for everyone. The brand has 3,000 Beauty Advisors, with women representing over 70% of this talented cohort.
These Beauty Advisors are presented with a
remarkable opportunity to earn up to INR 2,00,000 (two lakh rupees) per month,
alongside numerous additional benefits such as medical insurance, home and car
ownership, and other attractive perks which is an industry first move. Through
their BA Programme, Colorbar Cosmetics is creating a new paradigm for success
and inspiring a new generation to achieve their full potential and attain
emotional and financial freedom.
Seen from Left to Right: Thounaojam Strela Luwang (Femina Miss India 2023 - 2nd Runner Up), Nandini Gupta (Femina Miss India 2023 - Winner), Mr. Samir Kumaar Modi, Founder and Managing Director, Colorbar Cosmetics, Shreya Poonja (Femina Miss India 2023 - 1st Runner Up), Ms. Kiran Singh, COO, Colorbar Cosmetics
Colorbar Cosmetics is a brand that is at the forefront of
innovation, consistently pushing the boundaries of the beauty industry to
introduce products that redefine the Indian beauty market.
Demonstrating its dedication to sustainable practices, the brand recently unveiled its latest offering, India’s first-ever refillable lipstick 'Take Me As I Am,' a revolutionary product that reflects the brand’s commitment to clean and sustainable beauty. This launch marks a significant milestone for Colorbar and emphasizes the brand's relentless efforts to develop eco-friendly products, that are ultimately revolutionizing the beauty industry.
The brand also introduced a personal care brand ‘Co-Earth’, from the house of Colorbar, a brand that is built on the fundamental belief of co-existing with Mother Nature. Its personal care solutions are derived from nature, and the brand follows a Clean Beauty Promise. Co-Earth gives back to nature by contributing a significant portion of its sales to impactful conservation and rescue efforts that protect and save endangered species, such as elephants, bears, leopards, rhinos, and tigers.
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