Influencer marketing
Wielding Influence, Nurturing Trust’ study by ASCI and Futurebrands Posted by S Kumar ASCI and Futurebrands launch ‘Wielding Influence, Nurturing Trust’ study at the #GetItRight Brand Influencer Summit Study offers a new paradigm of informed trust in the context of influencer marketing Identifies opportunities for brands and influencers to partner more meaningfully and deeply Daylong summit hosted sessions led by some of the most influential digital creators, influencer agencies and CMOs Mumbai: The Advertising Standards Council of India (ASCI), in partnership with Futurebrands, unveiled the ‘Wielding Influence, Nurturing Trust’ report at the #GetItRight ASCI Brand Influencer Summit 2023 in Mumbai on Monday. The report discusses the best ways for influencers to build lasting relationships with consumers so that influencer-led brand growth is equitable and profitable for all stakeholders. The study brings together multiple perspectives that offer new insight...